Building a ‹Digital Brand Workshop›

Wednesday, March 12

6:45 p.m. to 9:30 p.m

Open class with one of our best DMBA teachers, coming from the UK for this event

Leveraging The Burberry Case Study7 Reasons Why Burberry’s Transformation Still Matters, and Technology and Consumer Behaviour in Post COVID Retail, this workshop gives participants the opportunity to analyse a brand’s unified commerce capabilities and create a campaign to drive commerce & growth.

  • Learn what a R.A.C.E campaign is
  • Create content for Social Media with an appropriate Call To Action (CTA)
  • Work in hands-on team groups
  • Present findings at end of session
  • Leave session with a portfolio piece you can discuss in job interviews

Craig Crawford

  • Digital Strategist / Founderpreneur CrawfordIT
  • Founder Differently Enabled
  • Ex Vice President IT Strategy, Architecture, Relationships, Burberry

Agenda

6:45 p.m - 8:45 p.m

F2F session

8:45 p.m - 9:30 p.m

ISDI Beers

‹ISDI Madrid›

C/ Viriato, 20 - 28010 Madrid

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Building a ‹Digital Brand Workshop›

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